Social Media-Related Geographic Information in the Context of Strategic Environmental Assessment of Municipal Masterplans: A Case Study Concerning Sardinia (Italy)

This paper proposes a discussion concerning the use of social media-related geographic information in the context of the strategic environmental assessment (SEA) of Sardinian Municipal masterplans (MMPs). We show that this kind of information improves, substantially, the SEA process since it provides planners, evaluators, and the local communities with information retrieved from social media that would have not been available otherwise. This information integrates authoritative data collection, which comes from official sources, and enlightens tastes and preferences of the users of services and infrastructure, and their expectations concerning their spatial organization. A methodological approach related to the collection of social media-related geographic information is implemented and discussed with reference to the urban context of the city of Cagliari (Sardinia, Italy). The results are very effective in terms of provision of information, which may possibly increase the spatial knowledge available for planning policy definition and implementation. In this perspective, this kind of information discloses opportunities for building analytical scenarios related to urban and regional planning and it offers useful suggestions for sustainable development based on tourism strategies.